AI consulting, training & transformation · New Zealand
From AI curious to a personalised AI operating system that works with your brain, business and team. Clarity first. Then capability.
Human-led AI. Nationwide.Hi, I’m Amanda.
I help New Zealand professional services businesses turn AI curiosity into a practical, personalised way of working.
I bring 20 years of marketing, business strategy and leadership experience to AI adoption. That matters, because the useful question is rarely “which tool should we buy?” It is “what are we actually trying to make better?”
As founder of SHE IS AI and the person known locally as The AI Lady, I deliver AI consulting and training nationwide. I can work beside you as an ongoing fractional partner, or bring in trusted specialists when your project needs deeper technical, governance or sector expertise.
See how we can work togetherAI adoption is a human problem, not a technology problem.
Partners and owners are still buried in admin. Reports and client work eat hours no one has. Teams are experimenting with different tools, but nothing quite connects. The problem is not a lack of AI. It is the clarity underneath it.
Get the workflows, standards and decisions right first, and AI can amplify that clarity into real leverage. Skip the groundwork, and it simply amplifies the mess.
A practical method for moving from scattered experiments to capability that stays.
We sit with you and the real work. What is eating the week? What is stuck in one person’s head? What deserves human attention?
We map the workflows, priorities, data boundaries and decisions. Then we design where AI belongs and where it does not.
We build with you, from practical prompts and skills to agents and connected workflows, using the right tools for your environment.
We train the team, create clear standards and support adoption so the capability becomes part of how the business operates.
You do not need more noise. You need the next right level of capability for your business.
You use ChatGPT sometimes, but there is no shared plan.
The opportunity, priorities, boundaries and rules are visible.
Your AI starts to reflect your voice, standards, knowledge and thinking.
Your people know what to use, when to use it and how to use it well.
People, knowledge, workflows and tools work together as one useful system.
One clear conversation, practical team capability or an ongoing transformation partner. No generic tool dump.
A focused strategy and brainstorming call to untangle the noise, pressure-test your ideas and identify the smartest place to begin. You leave with priorities and clear next steps, not a workflow built in an hour.
Book your Power HourPractical, ethical training built around the work your people actually do. From leadership briefings and half-day workshops to multi-week team enablement.
Strategy, adoption roadmaps, governance, tool decisions and hands-on implementation for firms ready to move from experimenting to operating.
Senior strategic support without a full-time hire. I help hold the whole picture, align leadership, shape the AI OS and keep adoption moving from clarity to lasting capability.
Talk through the fitYour value lives in judgement, relationships, advice, content, documents or education. AI should protect and extend that expertise, not flatten it.
I am not here to perform certainty about a fast-moving field. I am here to help you make strong decisions and build capability that holds up in the real world.
As featured in UNO Magazine
Amanda’s work sits at the intersection of strategic judgement, human behaviour and practical AI. The technology matters. How people think, decide and adopt it matters more.
Early feedback from people Amanda has supported with strategy, AI and business transformation.
“I think you are absolutely amazing at what you do.”
“I couldn’t have done this without you. You have transformed my whole business.”
“You should rebrand to SHE IS AMAZING.”
I lead the work with you. That keeps the strategy coherent, the relationship human and the decisions grounded in your actual business.
Behind the New Zealand consulting practice is a global ethical AI ecosystem across more than 28 countries. When the work calls for deeper technical, governance, research or sector expertise, I assemble the right specialists from the network.
“AI adoption is a human problem, not a technology problem. Get the clarity first. Then the tools actually work.”
Amanda Jeffs · The AI Lady
Clear answers about AI consulting, the Power Hour and building an AI operating system that fits your business.
It is strategic, practical support for making AI useful across your business. I help you get clear on the work, choose the right opportunities, set sensible rules, train your people and build the capability to use AI well. For larger engagements, I can also bring in specialist expertise from the SHE IS AI global network.
Your AI operating system is the connected way your people, workflows, knowledge, standards and AI tools work together. Personalised means it is designed around your brain, your business and your team, rather than copied from someone else’s tool stack.
We use 60 focused minutes to untangle what is happening now, brainstorm the strongest AI opportunities and decide what should come first. You leave with clearer priorities and practical next steps. The investment is NZ$150.
No. The Power Hour is a strategy and brainstorming session, not an implementation sprint. If a workflow or build is the right next move, I will scope that separately so it can be done properly.
Yes. I deliver practical AI workshops, in-house training and leadership sessions nationwide, both in person and online. I am based in Ōmokoroa in the Bay of Plenty and regularly work with teams across New Zealand.
Not at all. We start with the work, the people and the result you need. Tools come later, once we know what will genuinely help and what does not need automating.
Usually, yes. I look first at your existing platforms, knowledge and workflows. The goal is a usable system your team can sustain, not another pile of disconnected subscriptions.
Privacy, governance and human judgement are designed in from the beginning. We decide what AI should do, what it should never do, how information is handled and where a person must remain accountable.
Professional services businesses whose value lives in advice, ideas, relationships, documents, content or education. That includes agencies, real estate teams, consultants, advisors, educators and other expert-led firms.
Your first move does not need to be enormous
Bring the messy idea, the scattered tool stack or the workflow you cannot quite see. We will use one focused hour to find the strongest next step.
Book an AI Strategy Power Hour60 minutes · NZ$150